Sketchbook

Hone Smart Home featured image
Design

Hone Smart Home

At the end of my last entry I outlined my discovery that there was an app building company called Bubble, which would likely lead to brand confusion. As a result I decided to go …

Read more
Naming - initial ideas featured image
Design

Naming - initial ideas

On this page of my sketchbook I used a dice rolling exercise (Barnard & Briscoe, 2016) to explore different name combinations for the potential company. Initially I gravitated …

Read more