Fiona MacNeill

Fiona MacNeill

(they/them)

Researcher, Designer, Technologist

Macknowlogist

About

Hello. I’m Fiona. I design and build meaningful experiences for curious minds to form new behaviours.

You’ll find me solving everyday problems and collaborating with people who want to create positive change.

Peruse my work here while I build the new website for my business, Macknowlogist.

Specialisms

Product Management UX for humans, systems, & services Learning and Onboarding Digital Sustainability Data Analysis, LLMs (AI) Fixer of broken tech and assumptions
Events

LTUX Brighton presents, Talk UX: Redesigning Place

How UX and human-centred design can improve spaces, experiences and communities.

Green Software Practitioner Study Day at Sussex Innovation Centre

A digital sustainability event for tech professionals from a range of disciplines to learn together.

The quest for a sustainable workshop on sustainability at Green Software Brighton

Reflecting on my goal to reduce the environmental impact of workshops for digital products.

Two panel discussions at EVOLVE [25]

Taking part in two career changing panels focused on digital sustainability.

Gr8 Expectations - A generative game about AI at Clearleft's Service Design Breakfast

Using a game to lead a generative discussion about AI and expectations.

Creating Another Way (CAW) at UX Camp Brighton 2025

An experimental session presented in Obsidan as an interactive essay.

Blog

Creating a sustainable workshop

The thinking that went into Green Software Practitioner Study Day.

UX Camp 2025 Reflections

Reflecting on another excellent UX Camp Brighton.

Falling back in love with the humble RSS feed

A quick reflection on RSS feeds and the merits of RSS curation

Overdue reflections: playing games and taking walks

Using the five whys to think about recent experiments in design and curation

Contact

Would you like to collaborate with me, hire me, or invite me to speak at your event?

Please do drop me a message. You can also book a meeting with me using my online booking page, select the guest option.